一个时期的新闻报道,有时也像一部文学作品,既要有平缓的地方,也应有突起的时候。我把这种突起称为“势”。一个媒体如果长期平平淡淡没有势,就无法吸引读者的注意力。反之,一个媒体如果能不断地造出各种势,就能造就一大批围绕自己的忠诚读者。但是对势的理解和把握又必须科学。媒体在组织新闻报道时,不能造势过多,过多的势等于没势,就像过多的重点等于没有重点一样。原则上,一个媒体同时只能造一个势,必须等一个势落下了再起另一个势。还必须指出,新闻报道的势是需要营造的。尽管大千世界,新闻事件的重要性、复杂性都是客观存在的,但未经过精心组织策划的报道很难成势。势必然要 News reports of a period of time, sometimes like a literary work, should have a gentle place as well as a prominent time. I call this protrusion “potential.” If a mediocre medium for a long time no potential, you can not attract the reader’s attention. Conversely, if a media can constantly create various potentials, it will create a large number of loyal readers around them. However, the understanding and control of the situation must be scientific. When organizing media coverage, the media can not exercise excessive momentum. Too much momentum equals underapposition, just as too much emphasis is placed on lack of focus. In principle, a single media can only create one potential at the same time. It must also be pointed out that the potential of news coverage needs to be created. Although the world is huge, the importance and complexity of news events are objective. However, it is very difficult to obtain reports without careful planning. Necessary