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本文从模因与攀枝花地名、公司名命名的界面入手,审视并解释攀枝花专有名词在生产的过程中即兴而成,经权势、社会地位等对命名的影响而成型,通过上义词取代下义词、里程数、序列号、争做弱模因等手段来复制、传播地名、公司名命名背后的理据。进一步分析在地名、公司名命名过程中攀枝花人如何获得思想,这些内嵌信息又如何激励攀枝花人建设攀枝花、改造攀枝花。
This article starts from the interface of meme and Panzhihua name and company name, examines and explains Panzhihua proper nouns improvise in the process of production, shapes by influence of power and social status on naming, Synonyms, mileage, serial number, fight as a weak model and other means to copy, spread names, company name behind the rationale. Further analysis of how names are given to Panzhihua people in terms of place names and company names, how these in-built messages inspired Panzhihua people to build Panzhihua and transform Panzhihua.