根据我国人口普查的数据可以看出,我国已经步入老龄化社会,人口老龄化的趋势日益明显,老年人口的比重日益增加。在这样情况下,文章从人口老龄化的基本内容入手,介绍了我国人口老龄化的基本现状,着重分析我国老年旅游市场开发的潜力,据此制定我国老年旅游市场开发的五种管理策略,包括品牌、服务、价格、促销、产品等积极的管理策略,目的在于促进我国老年旅游市场的开发与发展,促进经济健康、持续发展。 According to the data of our country’s population census, we can see that our country has stepped into an aging society and the trend of population aging is becoming increasingly obvious. The proportion of the elderly population is increasing day by day. Under such circumstances, the article starts with the basic content of population aging, introduces the basic status quo of population aging in our country, and emphatically analyzes the potential of the development of the aged tourism market in our country. Based on this, we make five management strategies for the development of the elderly tourism market in our country, including Brand, service, price, promotion, product and other active management strategies aimed at promoting the development and development of the elderly tourism market in our country, promoting economic health and sustainable development.