媒体报价的折扣基本上已属于半公开,有些已经很透明,比如央视的底价就是八五折,其他媒体报价折扣不一定,而刊例价格只是众多媒体寻求市场平衡的明码标价。从全国广告主媒体投放趋势来看,广告主的广告预算集中度不是愈来愈分散,而是愈来愈高,越是排名在前的5个频道,越是广告主集中投放的频道,这就是供求关系决定的优质广告资源的稀缺,广告价格也必然随之上涨。 The discounts offered by the media are basically semi-public and some are already very transparent. For instance, the reserve price of CCTV is 15% off. Other media discounts may not be discounted, and the case price is only the price tag for many media seeking market balance. Advertisers from the national media trends in the run, advertisers advertising budget concentration is not more and more scattered, but higher and higher, the more top five channels, the more advertisers focus on channel, which Is the scarcity of high-quality advertising resources determined by the relationship between supply and demand, advertising prices will inevitably rise.