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作为一门应用性和实践性较强的市场营销学,它是研究市场运营规律、消费者行为及企业营销管理的应用学科。市场营销理论引进我国已有三十多年,全国各高校相继开设了这门课程,为我国营销市场培养了大量综合素质较高的应用型人才。但是随着我国社会经济的快速发展,高校传统市场营销学教学出现了教学模式陈旧、教学目标不清晰、实践教学机会较少、教学理论体系不完善、教学内容与教学方法落后等一
As a practical and practical marketing, it is an applied discipline that studies the law of market operation, consumer behavior and enterprise marketing management. Marketing theory has been introduced into our country for more than 30 years. All colleges and universities in our country have successively set up this course, which has cultivated a large number of applied talents with high comprehensive quality for our marketing market. However, with the rapid development of social economy in our country, the traditional marketing teaching in colleges and universities appears the old teaching mode, the teaching goal is not clear, the practice teaching opportunities are less, the teaching theory system is imperfect, the teaching content and teaching methods are backward