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在大数据时代,智慧旅游成为旅游业发展和转型的新目标,在这一背景下,研究智慧旅游对游客旅游体验的影响有利于更好地满足游客个性化体验需求,提升旅游体验。
In the era of big data, smart tourism has become a new target of tourism development and transformation. In this context, studying the impact of smart tourism on tourists’ travel experience will help to better meet the needs of tourists and improve their tourism experience.