社会主义市场经济对人们原有的道德体系产生了激烈的冲击 ,面对新形势 ,加强优秀运动员的道德教育 ,积极探索和充实道德教育的新内容 ,努力改进道德教育的方式和方法 ,不断提高运动员的道德素质 ,对建设一支高水平的优秀运动队有着十分重要的意义。 The socialist market economy has had a severe impact on people’s original moral system. In the face of the new situation, the moral education of elite athletes is strengthened, the new content of moral education is actively explored and enriched, and ways and means of improving moral education are constantly being raised The moral quality of athletes is of great significance to the construction of a high-quality and excellent sports team.