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本文在前人研究的基础上,通过模糊层次分析法对影响服装品牌延伸评价的指标体系进行分析,建立评价指标体系及矩阵,最后计算出各个层次指标的权重,以期能为服装品牌延伸研究提供一定的参考。
Based on the previous studies, this dissertation analyzes the index system that affects apparel brand extension evaluation by fuzzy analytic hierarchy process, establishes the evaluation index system and matrix, and finally calculates the weights of indexes at all levels in order to provide the apparel brand extension research Certain reference.