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中国品牌是中国参与全球竞争的名片,优秀传统文化精髓孕育着中国品牌的文化品格,中国品牌的国际传播要通过媒体助力,以赢得赞同为目标,创新话语体系,优化传播生态,从而实现我国品牌国际化的新突破。
Chinese brand is the name card of China’s participation in global competition. The essence of excellent traditional culture nurtures the cultural character of Chinese brands. The international communication of Chinese brands aims at winning approval and innovation, and optimizes the communication ecosystem so as to achieve our brand New breakthrough in internationalization.