论文部分内容阅读
2008,多事之秋,必然伴随着多重选择。向左走,向右走?国家、民族灾难降临之时,是否能够以企业的良心抓住突如其来的品牌提升机遇?企业歌舞升平之际,是否做好了应对危机四伏的准备?跨国巨头虎视眈眈,金融危机席卷全球。中国品牌(此处不用民族品牌概念,因为民族品牌的概念似乎尚无明确的定义)走过了不平凡的一年,有错失良机而平庸如常者、有乘势而上借力爆发者、有危机缠身焦头烂额者、有被外资并购命运未卜者,亦有全面崩盘黯然出局者,各自的命运可谓冰火两重天。
2008, the eventful fall, inevitably accompanied by multiple choices. Go left, go right? National, national disaster is coming, whether the enterprise’s conscience can seize the sudden brand to enhance the opportunities? Business singing and dancing peace, whether or not to deal with the crisis preparedness? Multinational giants eyeing, financial The crisis swept the world. Chinese brand (here not the concept of national brand, because the concept of national brand seems to have no clear definition) passed an extraordinary year, there are missed opportunities and ordinary mediocre, have the potential to exploit those who have a crisis Those who are struggling to win the brunt of battles, those who have been fooled by foreign acquisitions, and others who have been eclipsed by a complete collapse have their own fate.