论文部分内容阅读
一、建筑施工企业品牌塑造的现状、存在的问题品牌代表着一种产品或服务的所有权 ,从根本上说它是财富所有权的象征。谁生产或提供销售已经不重要 ,重要的是谁拥有这一品牌 ,产品是在工厂生产的东西 ,品牌则是消费者所购买的东西 ,一件产品可以被竞争对手模仿 ,但品牌则是独一?
1. The status quo and existing problems of brand building of construction companies The brand represents the ownership of a product or service. Fundamentally, it is a symbol of wealth ownership. It is not important who produces or provides sales. It is important who owns the brand. The product is what is produced in the factory. The brand is what the consumer buys. A product can be imitated by a competitor, but the brand is independent. one?