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近日,编者在一位知名日化企业市场经理的个人空间里看到一篇标题为《被公司忽悠的业务员》的文章,文中所述的那位能力很强、很敬业的业务员屡屡被公司忽悠,最后,在借酒浇愁及谈判未果后,也不由迷惑起来——我究竟错在哪里了……由于此案例在业内有一定的代表性,编者特邀著名营销策划人北京CBCT品牌营销机构董事长李志起先生和郑州楠桦美容有限公司策划部经理李东先生,对此案例做以探讨。
Recently, the editor in a well-known Japanese business marketing manager’s personal space to see an article entitled “by the company flicker salesman,” the article described in the strong, very dedicated salesman repeatedly Fudge of the company, and finally, in the drunkenness and unsuccessful negotiations, but also not help confused - what exactly was wrong with me ... ... As the case has a certain representation in the industry, the editor invited famous marketing planner Beijing CBCT brand Mr. Li Zhichi, Chairman of Marketing Department, and Mr. Li Dong, Manager of Planning Department of Nancheng Beauty Co., Ltd. in Zhengzhou, discussed the case.