广告主的利与博睿的弊博睿传播整合了星传媒体和实力传播的媒体购买业务,其庞大的媒体购买量毫无疑问会在与媒体议价的博弈中取得更大的话语权,取得比以往更为优惠的价格。随着国内市场竞争的加剧,企业的营销手段也越来越娴熟,由于媒体费用往往占据了企业营销费用的绝大部分预 Advertisers’ and Bo Rui’s Disadvantages Boruka Spread integrates the media buying business of star media and power distribution, and its huge media purchases will undoubtedly gain a greater say in the game with media bargaining More preferential prices than ever before. With the intensification of competition in the domestic market, business marketing tools are also increasingly skilled, because the media costs often account for the vast majority of corporate marketing costs