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增强品牌意识,培育品牌企业,建设品牌城市,培植品牌经济,是各个城市甚至国家关注的焦点。本文介绍了中国的品牌经济状况,并对如何加强品牌档案管理、强化品牌档案保护提出了自己的见解。
Enhance the brand awareness, nurturing brand enterprises, build brand cities, cultivate brand economy, is the focus of attention of all cities and even countries. This article introduces China’s brand economy and puts forward my own opinions on how to strengthen brand management and brand protection.