河南具有悠久的历史文化,深厚的非物质文化遗产基础赋予旅游产业的开发。随着文化经济的到来,丰富的中原文化正是河南旅游的制胜法宝。旅游产业和非物质文化融合,成为新时期、新形势下宣传传播中原文化实现文化合作共赢发展的有效途径。 Henan has a long history and culture, and the deep foundation of intangible cultural heritage gives the development of tourism industry. With the advent of cultural economy, rich Central Plains culture is the magic of Henan tourism victory. The integration of tourism industry and non-material culture has become an effective way to promote win-win development of cultural cooperation in the new era under the new situation.