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博客网流量巨大,存在相当大的商业价值,但目前博客网的盈利能力较弱,就以博客广告为例,博客广告远未达到人们期望的效果;究其原因,主要是找不准合适的位置。博客网具有无刻度网络的特征,存在各种不同的社交圈;通过社会网络分析,能够找出各个社交圈中的关键结点,而这些关键结点正是投放博客广告的最佳位置。本文从博客广告投放存在的问题出发,论述了博客网的社会特征、社会网络分析过程,并通过实例说明了博客广告位置选择的一般方法。此方法对博客网广告的发展具有重要意义,由此可以大大提升博客网的盈利能力。
Blog traffic is huge, there is considerable commercial value, but the profitability of the current blog network is weak, to blog advertising, for example, the blog advertising is far from the desired effect of people; The reason is mainly to find out the right position. Blog network has the characteristics of no scale network, there are a variety of social circles; through social network analysis, can identify the key nodes in each social circle, and these key nodes is the best place to put blog ads. Based on the problems existing in the advertising of blogs, this paper discusses the social characteristics of blogging networks and the social network analysis process, and illustrates the general method of selecting advertisement location by examples. This method is of great significance to the development of blog advertising network, which can greatly enhance the profitability of blog network.