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公司具备以下市场优势:一是消费群体忠诚,消费者满意度为98%,在扶正类中药中销售额、销售数量均位于前10位;二是在于控制了原料市场,新基地原料供应能力为3000张/月,海外原料供应渠道逐步建立;三是公司医药工业成本较去年同期大幅下降33.67%,毛利率上升到71.21%。由于东阿阿胶具备以上优势,以及公司新推出的海龙胶口服液、阿胶补血颗粒等均获得了较多的市场订单,2006年公司业绩有望恢复增长。
The company has the following market advantages: First, the consumer groups loyalty, consumer satisfaction was 98%, sales in Fuzheng category of Chinese medicine sales are located in the top 10; the second is to control the raw materials market, the new base of raw material supply capacity of 3,000 / month, overseas raw material supply channels gradually established; Third, the company pharmaceutical industry costs dropped 33.67% over the same period last year, gross margin rose to 71.21%. As the East donkey-hide gelatin with the above advantages, and the company’s new Hailong plastic oral liquid, donkey-hide gelatin granules have gained more market orders in 2006, the company’s performance is expected to resume growth.