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ETAM艾格源于1916年的德国,这年,第一间以ETAM为名的零售店开业。到1928年,连锁店网络发展到了巴黎,并以此为基地,逐步成为法国乃至欧洲的著名女装连锁店。1994年底,法国ETAM集团在中国设立了分支企业——上海英模特制衣有限公司,并于1995年1月在上海开设了第一家专卖店。五年中,公司吸取法国ETAM的成功经验,并有效结合中国市场特点,特别是将销售网点全部由专卖店形式改为在知名商场设立专柜,使ETAM艾格很快成为全国的知名品牌。
ETAM AIG originated in Germany in 1916. This year, the first retail store under the name of ETAM was opened. By 1928, the chain store network had developed to Paris, and as a base, it gradually became a famous women’s chain store in France and Europe. At the end of 1994, the French ETAM Group established a branch company in Shanghai, Shanghai Ying Model Clothing Co., Ltd., and opened its first store in Shanghai in January 1995. In the past five years, the company has absorbed the successful experience of French ETAM and effectively combined the characteristics of the Chinese market. In particular, it has changed its sales outlets from exclusive stores to counters in well-known shopping malls, which has enabled ETAM to quickly become a national brand.