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集团客户市场收入高、影响面大、带动效应明显,各运营商都高度重视。但在集团客户市场拓展过程中,运营商往往注重宣传网络带宽、通达区域等,对网络质量等级、网络服务重视不够,网络建设同质化严重,市场竞争陷入价格比拼的陷阱。网络建设只重量不重质,最终导致网络整体质量偏低。为此,河北联通着力推进集团客户端到端SLA网络保障服务产品化建设,增强营销与服务的主导性和针对性,打造差异化、优质化竞争优势,有效提升客户感知,助推企业市场竞争力提升。
The Group’s customer market has high income, great influence and obvious driving effect, and all operators attach great importance to it. However, during the process of market expansion of group customers, operators often pay attention to publicizing network bandwidth and accessible areas, failing to pay enough attention to network quality levels and network services, causing serious network homogeneity and falling into price competition in market competition. Only heavy weight network construction, eventually leading to the overall low quality of the network. To this end, Hebei Unicom efforts to promote the Group end-to-end SLA network security services, product-oriented construction, enhance marketing and service-oriented and targeted to create a differentiated, high-quality competitive advantage, effectively enhance customer perception and boost market competition Power to enhance.