我认为品牌年轻化要看如何定义,是年轻人的品牌还是保持年轻的品牌。其实品牌也不一定全部都要年轻化,有些品牌的受众不同,且是不适合走年轻化道路的。有些品牌就是走高端路线的,是需要让年轻人仰望的,这也未尝不可,所以说品牌年轻化主要还是因品牌而异。对于年轻群体的心理走向,BBDO内部有很强的策略系统,也有一些可以获取校园资讯的固定来源。我们 I think the rejuvenation of the brand depends on how it is defined, whether it is a young brand or a young brand. In fact, not all brands are necessarily younger. Some brands have different audiences and are not suitable for the younger ones. Some brands are high-end line is the need to let young people look up, which is not a bad idea, so that brand rejuvenation is mainly due to different brands. For the psychological orientation of the younger group, BBDO has a strong strategy within the system and has some fixed sources of access to campus information. we