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以“新浪微博”作为实证研究对象,尝试将U&G理论和复杂网络理论相结合,从价值动机和结构特性两个层次构建虚拟社团形成的动力模型。运用结构方程模型对所构建的模型和假设进行了实证研究,通过抓取新浪微博中的相关数据进行处理分析进一步得到验证。本研究成果有助于虚拟社团保持活力和持续发展。
Taking “Sina Weibo” as an empirical research object, this paper tries to combine U & G theory with complex network theory to construct a dynamic model formed by virtual communities from the two levels of value motivation and structural characteristics. The structural model was used to empirically study the models and hypotheses. The data of Sina Weibo were processed and analyzed for further verification. The results of this research contribute to the vitality and sustainable development of virtual communities.