数字时代多种媒体的出现不断挑战并充实着传统的视觉传达方式,扩展了当代平面设计的外延,视觉传达由以往形态上的平面化、静态化,开始逐渐向动态化、综合化方向转变。同时,国内对视觉形象设计也有片面化的认识,在这样的背景下,提倡系统而开放的视觉形象显然很有意义。 In the digital era, the emergence of multiple media constantly challenged and enriched traditional visual communication methods, extending the extension of contemporary graphic design. Visual communication was gradually transformed from the planar and static state of the previous forms to the dynamic and comprehensive ones. At the same time, there is also a one-sided understanding of visual image design in China. Under this background, it is obviously very meaningful to promote a systematic and open visual image.