张惠辛:影视植入有深厚的市场背景,就像植入式广告一样,具有很长的历史。这两年为什么会出现这样一个高潮?过去有一个调查数据,显示30%以上的消费者明确表示他们讨厌广告,后来研究者又连续做了几年的调查,发现这个比例还在不断上升。这次我到东欧去访问了灵智布拉格广告公司,在这次金融危机当中,东欧整个广告业务收入下降了 Zhang Huixin: video implanted a deep market background, just like implanted ads, has a long history. Why did such a climax appear in these two years? There was a survey data in the past that showed that more than 30% of consumers made it clear that they hate advertising. Later, the researchers conducted several years of continuous investigations and found that the proportion is still rising. This time I went to Eastern Europe to visit the Smart Advertising Agency in Prague. During this financial crisis, the entire advertising business in Eastern Europe declined.