随着社会调查活动日渐普及,在统计调查活动中,调查主体与调查对象之间的信任障碍问题日益突出。针对一些大型社会调查,报刊及媒体就曾公开报道过被调查对象不配合度提高,调查员入户难,甚至被当作不法行骗人员,从而使调查陷于尴尬的情况。而这些问题也不是仅靠制度保证、以罚带查就可以解决的问题。入户调查是一项系统性、综合性的工作,它既具有统计工作的性质, With the increasing popularity of social investigation activities, the issue of trust barriers between investigation subjects and respondents has become increasingly prominent in the statistical investigation activities. For some large-scale social surveys, the newspapers and the media have publicly reported that the survey respondents are not fit to improve the degree of investigators into the household difficult, or even as illegal fraudulent, so that the investigation embarrassed. And these problems are not problems that can be solved only by institutional guarantees and penalties. Household survey is a systematic and comprehensive work, which not only has the nature of statistical work,