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自2011年下半年开始,中国工程机械市场销量下滑,行业进入不景气通道。随着整机销售利润的降低,制造商、代理商都开始把战略眼光瞄向后市场。面对利润巨大、前景广阔的后市场,如何基于前市场开发后市场,如何透彻认识后市场,仔细分析后市场,结合自身的发展阶段与独特优势,找准进入后市场的切入点,进行准确定位,这是各工程机械企业步入后市场时代应当深入思考和着手解决的重要问题。
Since the second half of 2011, the sales volume of China’s construction machinery market has dropped, and the industry has entered a downturn channel. With the overall profit decline, manufacturers, agents have begun to look at the strategic vision of the post-market. In the face of huge profits and promising future markets, how to thoroughly understand the after market based on the market after the development of the former market, carefully analyze the after market, and combine its own development stages and unique advantages to identify the entry point into the after market and make accurate This is an important issue that all construction machinery enterprises should think deeply and tackle in the post-market era.