分析了北京地区实现计算机售票２年多来存在的问题与不足，提出了客票管理与客票发售分离；做好客流调查；完善客票发售考核制度；扩大售票网点和售票方式多样化等对策，为建立适应客运市场、服务周到和高效的售票组织模式，搞好客运营销奠定了基础 Analyzes the problems and shortcomings in the implementation of ticket sales in Beijing for more than two years, puts forward the separation of ticket management from the sale of tickets, completes the investigation of passenger flow, improves the examination and approval system of ticket sales, expands the outlets for ticketing and the diversification of ticketing methods, Adapt to the passenger market, courteous service and efficient booking organization mode, and do a good job in passenger transport marketing laid the foundation