运用SWOT分析方法对如皋生态农业旅游发展进行分析,指出其优势在于自然条件、地理区位和长寿文化;劣势在于旅游发展水平、品牌和知名度;机遇在于生态农业旅游迈入快速发展时期,区域合作和共同发展;威胁在于省内江南地区生态农业旅游发展较快。在分析的基础上提出如皋发展生态农业旅游的对策,转变发展理念,科学规划,合理分区,创新旅游产品。 This paper analyzes the development of eco-agricultural tourism in Rugao by means of SWOT analysis and points out its advantages lie in its natural conditions, geographical location and longevity culture. The disadvantage lies in the level of tourism development, brand and reputation. The opportunities lie in the period of rapid development of eco-agriculture tourism, regional cooperation and Common development; the threat lies in the rapid development of ecological agricultural tourism in the southern part of the province. On the basis of the analysis, it puts forward the countermeasures of Rugao in developing eco-agriculture tourism, changing the development concept, scientific planning, rational partitioning and innovation of tourism products.