图书营销传播进入微信时代,面临着同质化、影响力差、流量变现效果差等诸多问题,也获得利用新平台特色优势破局的机遇。文章通过博集天卷看赏、读库、做书三家具有代表性的图书营销微信公众号的案例分析,探讨适合当下微信平台上的图书营销传播战略,提出图书营销中以品牌核心价值为中心的整合营销战略。 Marketing into the micro-channel marketing era, facing the homogeneity, poor influence, the flow of poor results and many other issues, but also access to advantage of the advantages of the new platform breaks the opportunity. This paper analyzes the case study of three representative micro-channel marketing books of Book Marketing by reading, reading and doing book collections, explores the book marketing communication strategy suitable for the current WeChat platform, and puts forward that book marketing takes brand core value as the center Integrated marketing strategy.