在当下产品种类繁多、选择性较大的客车市场上,售前服务跟售后服务一样重要。如何吸引用户的关注,促进其购买行为?客车企业已经不再单纯依赖传统的口碑传播,而是选择了主动出击:为用户提供更多、更好、更热情的售前服务。那么,它们的表现到底怎样呢?请看本期服务大比拼之—— In the current variety of products, larger passenger car market, pre-sale service is as important as after-sales service. How to attract the attention of users to promote their purchasing? Bus companies no longer rely solely on traditional word of mouth communication, but chose to take the initiative to provide users with more, better, more enthusiastic pre-sales service. So what is their performance in the end? Look at this issue of service competition -