在我国的经济不断的发展背景下,人们的生活质量有了很大的提高,生活节奏的加快就带来了精神层面上的压力,所以旅游就成了当下人们放松精神压力的重要方式。在旅游业的发展过程中旅游纪念品正在逐渐的引起人们的关注,在旅游纪念品的消费方面已经成了旅游业经济增收的一个重要的内容。本文主要就当前我国的旅游纪念品市场所存在的一些问题进行详细的分析,并结合实际的情况探索出相对有效的解决措施,希望能够通过此次的研究对实际起到一定的指导作用。 Under the continuous economic development in our country, the quality of life of people has been greatly improved. The acceleration of the pace of life has brought spiritual pressure. Therefore, tourism has become an important way for people to relax their mental stress. Tourist souvenirs are gradually drawing people’s attention during the development of tourism, and have become an important part of tourism economic growth in the consumption of tourist souvenirs. This article mainly analyzes some problems existing in our tourist souvenir market at present and probes into the relative effective solutions according to the actual situation. It is hoped that this research can play a guiding role in practice.