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随着全球一体化进程的加快,地域性、民族性差异变小,我国的包装设计在经历了80年代简单模仿过后,开始重视中华民族的传统因素。包装设计对于民族文化的影响具有深远的意义,在现代包装中结合工笔画的应用,对于包装设计具有中国特色有着深远的指导意义。本文通过对工笔绘画和现代包装设计进行全面深入的分析和归纳,其意义在于发现工笔绘画与现代包装设计中结合对现代设计的影响。无论是表象还是内在的形式结构都体现出传统与现代的结合,应沿着时代的轨迹,以新的视觉观来重新演绎包装设计。同时论证了现代设计离不开传统文化,只有将传统与现代结合起来,才能使设计既有民族的文化精神又有世界的设计语言。
With the acceleration of the process of global integration and the differences in the regional and ethnic minorities, China’s packaging design began to attach importance to the traditional elements of the Chinese nation after going through a simple imitation in the 1980s. Packaging design for the impact of national culture has far-reaching significance in the modern packaging with the application of mechanical strokes, packaging design with Chinese characteristics has far-reaching guiding significance. Through the comprehensive and in-depth analysis and summaries of the fine brushwork and the modern packaging design, the significance of this paper is to find out the influence of the combination of fine brushwork and modern packaging design on the modern design. Both the appearance and the inner formal structure embody the combination of tradition and modernity. The packaging design should be reinterpreted in a new visual sense along the trajectory of the times. At the same time it is demonstrated that modern design can not be separated from traditional culture. Only by combining tradition and modernity can the design of both the national culture and the world’s design language be made.