自从跨国公司于上世纪80年代开始陆续进入中国以来,它们开展了许多可圈可点的跨文化公关活动,这些来自不同文化背景的跨国公司的公关活动受到许多因素的影响,这些因素又可以追溯到他们文化背景的差异。中国是一个有着悠久历史与文化底蕴的国家,要在中国这个文化传统渊源流长的国家实施跨文化公关活动,不是一件容易的事情。文化有数不清的方面都参与到 Since MNCs started to enter China one after another in the 1980s, they have conducted many remarkable cross-cultural public relations activities. The transnational corporations’ PR activities from different cultural backgrounds are affected by many factors that can be traced back Differences to their cultural background. As a country with a long history and cultural heritage, it is not an easy task to implement cross-cultural public relations activities in China, a country with a long history of cultural traditions. There are countless aspects of culture involved