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在过去十年,我们对消费者口碑传播和短暂传播的研究中发现,过于短暂和过于注重人际沟通的传播不利于营销。而单纯的网络植入类、SNS类分享对于营销的影响已经显现,消费者主体对品牌价值和营销的接受空间依旧广阔。这也是为什么到目前为止,碎片化UTC所提供的视频会在某种程度上对互联网广告、互联网营销产生影响的原因。
In the past decade, our research on word-of-mouth and short-term consumer communication found that communication that is too brief and too focused on interpersonal communication is detrimental to marketing. The pure network implanted category, SNS category for the impact of marketing has emerged, the main consumer of brand value and marketing space is still vast. That is why, to date, the fragmented video provided by UTC has somehow affected Internet advertising and Internet marketing.