面对全国1500多家企业激烈的市场竞争,人民电器厂探索出了一条特色的市场营销之路,开展了国有企业“第二次创业”。上海人民电器厂是一家1914年成立的生产低压电器的百年老厂。随着上世纪80年代中期我国低压电器市场的开放,外资企业占领了高端市场,同时渗入中低端市场,一大批民营企业崛起,在中低端市场展开了激烈的市场竞争。 The face of the country more than 1,500 enterprises fierce market competition, People’s Electric Appliance Factory explored a distinctive marketing road, launched a state-owned enterprises “second start ”. Shanghai People’s Electric Appliance Factory is a 100-year-old factory established in 1914 to produce low-voltage electrical appliances. With the opening up of China’s low-voltage electrical appliances market in the mid-1980s, foreign-funded enterprises have occupied the high-end market while infiltrating into the low-end market. A large number of private-owned enterprises have risen and fierce market competition has taken place in the low-end market.