尽管企业通常在经济不景气的时候会缩减销售和营销预算,但有研究发现,他们如果增加营销支出,赚得的利润会更丰厚。截止6月30日,美国的消费者信心指数上涨5%,目前的失业率达到5.7%,许多零售商发现自己的处境非常尴尬,一边是产品成本上涨,一边是苦于商品无法涨价。就连好市多(Costco)这样精于算计成本的市场先 While businesses typically reduce sales and marketing budgets in times of economic downturn, studies have found that they can make more profits if they increase their marketing spend. As of June 30, the US consumer confidence index rose 5%, the current unemployment rate of 5.7%, many retailers find themselves in a very awkward position, while the product cost increases, while suffering from the price of goods can not be. Costco is even better at calculating costs than Costco