中国电影已经越来越朝着品牌化、市场化方向迈进,整合营销也开始广泛的在中国电影市场中被提及和运用。通俗地讲,要打造国产电影的品牌,一是要确保质量,观众喜欢看;二是要找准市场宣传,有一定的观众群;三是要搞好宣传与公关活动,维护好电影品牌。达到观众认可和票房收入双赢的市场效应。 Chinese movies have been moving more and more towards brand-oriented and marketization. Integrated marketing has also started to be widely mentioned and applied in the Chinese movie market. To put it plainly, to create a brand of domestic movie, one is to ensure the quality of the audience like to see; the second is to identify the market, there is a certain audience; the third is to do a good job publicity and public relations activities to maintain a good movie brand. Achieve audience recognition and box office revenue win-win market effect.