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互联网群体传播突破了传统媒体时代准社会交往中信息流动和交往过程的单向性,形塑了一种新型的准社会交往方式。互联网带来了新的社交场景,并与社会行为的通用规则相互作用,改变了传统的准社会交往,赋予其新的内涵和特征。互联网释放了移情能力,将喜爱与崇拜变成可更新、可增值的建筑材料,使准社会交往的黏性得到了前所未有的加强。这种黏性的加强尤其体现在遍布网络空间的虚拟粉丝社群的建立,以百度贴吧和微博为代表的虚拟粉丝社群已经成为受众与媒介人物产生准社会交往的最重要途径和渠道。基于准社会交往的粉丝经济也日益成为一种新型生活消费方式,它不以经济和社会地位为限制,完全取决于个体的喜好。这其中,网络语言不仅承担着信息载体的作用,成为社群成员进行准社会交往的虚拟社群群体聚合的表征符号,并成为他们的价值体系。
The dissemination of Internet groups has broken through the unidirectional nature of information flow and communication in quasi-social exchanges in the traditional media era, and shaped a new type of quasi-social interaction. The Internet has brought new social settings and interacts with common rules of social behavior, changing the traditional quasi-social interaction and giving it new meaning and character. The internet has released empathic ability to turn love and worship into renewable and value-added building materials, which has made the quasi-social interaction more and more sticky. This stickiness is especially manifested in the establishment of a virtual fan community in cyberspace. The virtual fan community represented by Baidu Post Bar and Weibo has become the most important channel and channel for the audience and the media people to produce quasi-social interactions. The fan economy based on quasi-social interaction is also increasingly becoming a new way of life consumption. It is not limited by economic and social status and depends entirely on individual preferences. Among them, the network language not only bear the role of information carrier, become a member of the community quasi-social interaction of virtual community aggregation symbol, and become their value system.