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微博即微型博客,是一个基于用户关系的信息分享、传播以及获取平台,是互联网的一大革新产物,是随着快节奏的生活应运而生的一种网络互联网产物。其发展于2009年,成熟于2010年,是网络互联网领域的一大创举。据调查得知,网民的日常信息量来源60%-80%从互联网获得,而微博作为目前迅猛发展的一个新兴互联网业务,是网络信息传播和代言的重要信息宣传窗口。随着时代的发展和生活节奏的加快,人们的生活和工作方式都发生了重大的变化,人们更倾向于快速、高效、准确的获取信息。
Microblogging is a mini-blog, which is a platform for information sharing, dissemination and acquisition based on user relationship. It is a product of the Internet revolution and a product of internet-based internet as a result of a fast-paced life. Its development in 2009, mature in 2010, is a major initiative in the field of Internet. According to the survey, 60% -80% of daily information sources of Internet users are obtained from the Internet. As a newly emerging Internet business that is rapidly developing, Weibo is an important information publicity window for network information dissemination and endorsement. With the development of the times and the acceleration of the pace of life, major changes have taken place in people’s lives and working methods. People are inclined to obtain information quickly, efficiently and accurately.