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长城葡萄酒品牌隶属于全球500强之一的中粮集团旗下的中粮酒业,2003年三大长城“华夏长城”、“沙城长城”和“烟台长城”全面整合后,构筑成了中国葡萄酒行业的航母,长城葡萄酒成了中国葡萄酒市场产销量第一的品牌。2004年是中国葡萄酒市场的热点年,国内知名白酒厂家纷纷进军葡萄酒市场,随着关税的降低,国外品牌也大举进军中国市场。国内葡萄酒市场的份额之争愈演愈烈,各种年份酒、酒庄酒的宣传铺天盖地。在此背景下,长城葡萄酒依托已经拥有的自有葡萄庄园和蓬莱发达的旅游资源优势,正式启动烟台长城南王山谷酒庄建设计划,以期进一步提升中粮集团长城葡萄酒的品牌形象,推动长城葡萄酒品牌及中国葡萄酒行业的可持续性发展。2004年7月26日中粮集团在山东烟台举办了长城葡萄酒南王山谷酒庄揭标仪式,并邀请了全国70余家媒体出席新闻发布会。
The Great Wall wine brand belongs to the COFCO wine industry under the COFCO Group, which is one of the world’s top 500 companies. In 2003, the three Great Wall Great Walls, the Great Wall of Shacheng, and the Yantai Great Wall were fully integrated into an aircraft carrier of the Chinese wine industry. Great Wall Wine has become the No. 1 brand in China’s wine market. 2004 was a hot year for the Chinese wine market. The well-known domestic liquor manufacturers entered the wine market one after another. With the reduction of tariffs, foreign brands also made great inroads into the Chinese market. The competition for the share of the domestic wine market has intensified. The propaganda of wines and wines in various years has been overwhelming. In this context, Great Wall Wines officially launched the Yantai Great Wall Nanwang Valley Winery Construction Plan in order to further enhance the brand image of COFCO Great Wall Wine and promote the Great Wall Wine Brand, relying on its own owned vineyard estate and Penglai’s advanced tourism resources. And the sustainable development of the Chinese wine industry. On July 26, 2004, COFCO held the opening ceremony of Great Wall Wine Nanwang Valley Winery in Yantai, Shandong Province, and invited more than 70 media from across the country to attend the press conference.