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投资活动是企业重要的经营活动之一,是企业经济效益和发展趋势方向的重要决定力量。企业投资决策的正确与否直接关系到企业的投资效果、投资风险和投资收益。对于大型集团企业来讲,企业的投资活动主要由投资部门负责,具有较强的专业性和独立性。但是在投资的决策过程中依然面临许多的制约因素,因此需要企业不断创造有利的因素,做到科学决策和正确决策。本文首先介绍投资决策的含义和一些原则,然后详细分析当下企业运用的主流投资决策分析方法,最后通过对当下方法的分析提出一些有针对性的提升企业投资决策能力的措施建议,以便能够在企业投资决策过程中起到积极的促进和防范作用。
Investment activities are one of the important business activities of an enterprise and are an important deciding force in the direction of economic benefits and development trends of an enterprise. The correctness of business investment decisions is directly related to the enterprise’s investment results, investment risks and investment returns. For large group companies, the investment activities of enterprises are mainly the investment department, with strong professionalism and independence. However, in the investment decision-making process still faces many constraints, and therefore requires enterprises to continue to create favorable factors, so that scientific decision-making and correct decision-making. This article first introduces the meaning and some principles of investment decision-making, and then analyzes in detail the current mainstream investment decision-making analysis method used by enterprises. Finally, through the analysis of current methods, we put forward some targeted suggestions to enhance the investment decision-making ability of enterprises, Investment decision-making process plays a positive role in promoting and preventing.