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“为了15天的奥运会,背20年的债!”1976年蒙特利尔奥运会是最典型的一次失败,还留下“蒙特利尔陷井”的阴影,让不少承办城市望而却步。高科枝的发展,再加之国际奥委会“创造”了电视转播权和Top赞助商计划后,奥运会发生了巨大变化。短短十几年中,与奥运五环有关的一切都在升值。只要贴上奥运的标签,就能赶上这一波“潮流兴”而各有斩获,皆大欢喜。如同“摩尔定律”不是物理定律,而是科技与商业的互动一样,源于1985年的Top计划意味着把奥林匹克运动真正和商业结合在一起。据称,在1997年～2000年Top IV计划中,最低赞助“门槛”不得低于4000万美元,共有12家大公司购得这个昂贵的称号:可口可乐、
“For the 15-day Olympics, back 20 years!” The 1976 Montreal Olympics proved to be the most typical failure, leaving the shadow of the “Montreal trap,” leaving many host cities banned. The development of the Hi-tech branch, together with the IOC’s “creation” of the TV rights and the Top Sponsorship program, have undergone tremendous changes in the Olympics. In just a dozen years, everything related to the Olympic rings is on the rise. As long as the label affixed to the Olympic Games, we will be able to catch up with this wave of “Hing Hing” and each gains, are happy. Just as Moore’s Law is not a physical law but a technology-business interaction, the Top Plan from 1985 meant bringing the Olympic Movement truly to business. Allegedly, in the 1997 ~ 2000 Top IV program, the minimum sponsorship “threshold” shall not be less than 40 million US dollars, a total of 12 major companies to buy this expensive title: Coca-Cola,