缺陷汽车产品召回已在我国推行三年,但企业、消费者对缺陷汽车产品召回的认同度和响应度还很低,因此本文构建了基于企业价值、客户价值和社会价值三大价值体系的缺陷汽车产品召回市场价值评估模型框架,以便企业、消费者、政府更加系统理解缺陷汽车产品召回制度的市场价值从而做出科学决策。 Defective automotive product recall has been implemented in our country for three years, but enterprises and consumers have a low acceptance and responsiveness to the recall of defective automotive products. Therefore, this paper constructs a defect based on the three value systems of enterprise value, customer value and social value Automobile product recalls the market valuation model framework so that enterprises, consumers and governments can make a scientific decision by more systematically understanding the market value of the defective automobile product recall system.