出版社经营的核心资产是版权 ,版权来源的广度和高度是一家出版社竞争力的重要体现。海外版权的引进对于出版社占领资源制高点、切入市场增长点、提升本版出版力具有重要意义。以科技和教育为出版重点的大学出版社 ,如何围绕出版社的战略目标有效引进海外资源 ,实现发展上的突 The core assets of publishing houses are copyright. The breadth and height of the sources of copyright are an important manifestation of the competitiveness of a publishing house. The introduction of overseas copyright is of great significance for publishing houses to occupy the high ground of resources, cut into the market growth point and upgrade the publishing power of this edition. How to effectively introduce overseas resources around the strategic objectives of publishing houses and realize the development of the universities