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在我国当代大众新闻事业传播格局中,广袤的少数民族地区大众文化传播工作一直是我们社会主义新闻事业的一个重要组成部分,其中尤以我国西北地区少数民族大众传播活动与事业最显重要。中国传媒大学新闻学院益西拉姆(张燕)教授的这本学术专著,总结了在我国少数民族地区进行大众传播活动正反两方面的历史与现实经验,针对当今我国西北地区少数民族文化与大众传播活动之间的互动模式与传播效果进行了深入立体的系统研究,提出了许多启人思考、发人深省的见解,反映了她多年以来针对少数民族地区文化传播的真知灼见,值得我国新闻界同仁——特别是少数民族边疆地区的广大新闻工作者们研读与借鉴。
In the communication pattern of contemporary mass media in our country, the mass cultural transmission in the vast ethnic minority areas has always been an important part of our socialist journalism. In particular, mass media activities and undertakings of ethnic minorities in Northwest China are most important. This academic monograph by Prof. Seixiru (School of Journalism and Communication, Communication University of China) summarizes both historical and realistic experiences of pros and cons of conducting mass media activities in ethnic minority areas in our country. In view of the current situation of ethnic minorities in Northwest China, Conducted an in-depth and three-dimensional systematic study of the interaction modes and dissemination effects of mass media activities, put forward many enlightenment-provoking and thought-provoking opinions, and reflected her insights on the cultural transmission in ethnic minority areas over the years. It is worth my colleagues in the media - In particular, the vast number of journalists from ethnic border areas study and learn from them.