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LOGO是近代商业社会的产物,并在商业时代的发展上扮演着越来越重要的角色。为了更好地进行LOGO设计,对LOGO本质的理论研究必不可少。形式思维是人类在进化过程中逐渐形成的抽象思维能力,是我们理解并赋予LOGO象征意义的根本所在,通过对LOGO与形式思维的探讨研究,有利于我们更好地把握LOGO的本质。
LOGO is the product of modern business community, and play an increasingly important role in the development of the business era. In order to carry out LOGO design better, the essential theoretical research of LOGO is indispensable. Forming thinking is the abstract thinking ability that human beings gradually form in the evolutionary process. It is the fundamental place for us to understand and give the symbolic meaning of LOGO. Through the study of LOGO and formal thinking, it is good for us to grasp the essence of LOGO.