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近期日本玩具杂志《Toy Journal》对东京、横滨、仙台和福冈4个地区的19家玩具、精品和杂货零售卖场进行了分析介绍,这些卖场有婴儿用品精选店、杂货店、文具精品店以及室内装饰品店等等,但都涉及玩具销售。它们主要针对20～40岁的家庭成员。19家卖场的共通之处是都精心打造商品的陈列方式,各自发挥创意进行商品组合搭配,创造出舒适的精品购物环境。本文将分两期登载,首先介绍东京的卖场。
In a recent Toy Story magazine in Japan, 19 toy, boutique and grocery retail outlets in Tokyo, Yokohama, Sendai and Fukuoka were introduced. These stores include baby products boutiques, grocery stores, stationery boutiques, Interior decoration, etc., but all involved in toy sales. They are mainly aimed at 20 to 40-year-old family members. The common features of the 19 stores are that they are well-made display of goods, each creative to carry out product mix and match, to create a comfortable boutique shopping environment. This article will be published in two phases, first introduced to Tokyo’s stores.