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本文基于南宁市寅深社稷传媒公司包装设计项目,对广西上林地区进行文化考察和资源探索,研究该地区文化元素在包装设计中的应用方式,对设计项目中的材料、色彩、结构和工艺等方面进行研究,以求设计出具有上林地域文化特色的包装产品,将该地区的文化底蕴赋予到产品包装设计中,提高产品的经济文化价值。
Based on the package design project of YinShenShiJi Media Co., Ltd in Nanning, this paper conducts a cultural investigation and resources exploration on the Shanglin area in Guangxi to study the application of the cultural elements in the packaging design in this area, and analyzes the material, color, structure and technology in the design project And other aspects of research, in order to design a product with the Shanglin regional cultural characteristics of the packaging products, the cultural heritage of the region given to the product packaging design, improve the economic and cultural value of the product.