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出版社的公关策划是贯穿公共关系活动始终的一种指导性的工作,是出版社公共关系活动中最高级的层次,在整个公共关系活动中具有核心的地位。本文结合具体出版社的特色公关策划活动,就公关策划的程序加以分析,总结出版社公关策划过程中的成功经验,以期出版行业人员能重视培养公关意识,加强与公众的联系,与公众建立起互相信任、互相支持的和谐关系。
The public relations plan of a publishing house is a guiding work throughout the public relations activities and the highest level in the public relations activities of a publishing house. It plays a central role in the public relations activities as a whole. Based on the characteristic public relation planning activities of specific publishing houses, this article analyzes the procedure of public relation planning, summarizes the successful experience in the public relations planning of publishing houses, and hopes that the publishing industry personnel can attach importance to cultivating public awareness, strengthen public relations and establish with the public Mutual trust and support each other’s harmonious relationship.