作为新中国羊绒行业的启蒙者和中华老字号,雪莲已经陪伴国人的穿衣生活走过了半个多世纪的时间,拥有广大忠实消费群体和较高的品牌美誉度。伴随高度的市场化和时尚消费需求的提升,如今的雪莲,还是那个曾经只卖羊绒衫的老字号品牌吗?当我带着这样的好奇走进雪莲的位于北京财富购物中心一层的雪莲针织全品类旗舰店时,店内涵盖四季化、场景化穿着需要,充满都市生 As the enterpriser of China’s cashmere industry and the old Chinese brand, Saussurea has spent more than half a century in the dressing life of the Chinese people and owns a large number of loyal consumers and a high brand reputation. Accompanied by a high degree of market-oriented and fashion consumer demand, today’s Saussurea, or that once only sell cashmere sweater old brand? When I brought such a curiosity into Saussurea Beijing Fortune Shopping Center layer of snow lotus knitted whole Class flagship store, the store covers four seasons, the scene needs to dress, full of urban students