当前国产润滑油品牌“烧钱运动”足以抗衡洋品牌的国际、品牌影响力,让国人为之自豪。事实上,洋品牌进入中国润滑油市场,除了品牌优势,更重要的还在于整合了完善的渠道与服务,比如在加油站开展的换油服务。相比之下,当前本土润滑油营销传播“大片”却缺乏一个统一的主角,给人留下的印象,更多的是一种空空荡荡的喧闹。 The current domestic brand “burn the money campaign” sufficient to counter the foreign brands, brand influence, so that people are proud of. In fact, foreign brands into the Chinese lubricant market, in addition to brand, but also more important is the integration of sound channels and services, such as gas stations in the oil service. In contrast, the current local marketing of oil marketing, “blockbuster” but the lack of a unified protagonist, giving the impression, more of an empty noisy.